Anne Fontaine George V Store
Anne Fontaine George V Store

Located at 46 George V in the Les Champs Élysée district, one of Paris’ most luxurious shopping areas - the new ANNE FONTAINE Paris flagship boutique has opened its doors. Designed by architect Gabriel Kowalski in his latest collaboration with the brand, the boutique is the largest boutique to date. The shop offers bespoke and one of a kind styles including limited edition scarlet bags and embroidered white shirts.

The new boutique features a Nostalgic Future aesthetic. The 2500 square foot space features five uniquely designed rooms - each curated to showcase the artisanship and iconic appeal of the brand.

The entrance room features a state-of-the-art video wall that immediately catches the eye; displaying videos of the environment which provides the viewer with a window into nature.

Located at 46 George V in the Les Champs Élysée district, one of Paris’ most luxurious shopping areas - the new ANNE FONTAINE Paris flagship boutique has opened its doors. Designed by architect Gabriel Kowalski in his latest collaboration with the brand, the boutique is the largest boutique to date. The shop offers bespoke and one of a kind styles including limited edition scarlet bags and embroidered white shirts.

The new boutique features a Nostalgic Future aesthetic. The 2500 square foot space features five uniquely designed rooms - each curated to showcase the artisanship and iconic appeal of the brand.

The entrance room features a state-of-the-art video wall that immediately catches the eye; displaying videos of the environment which provides the viewer with a window into nature.

Anne Fontaine
Anne Fontaine


The second room, "The White Room" - is designed as an homage to the brand’s white shirt. This room is designed with an original circular oak wood folding screen at the center of the room – The rooms fluid shape brings an aerial and poetic feeling.

The third room; the largest of the store gives visibility to the accessories & shoes collection of the brand. Designed with two sitting areas designed with furniture with an organic spirit. The polished mirrors in the alcoves feature a “plissé" effect which gives the illusion of magic light.

The fourth room; The Precious Room focuses on the brand’s prestigious La Precieuses Collection – this room is designed in a futurist polished mirror designed to void the visitor’s sense of time and direction. This room also has a VIP fitting room which is found behind a hidden mirror door.

True to the brands ingenuity and dedication to the classic design – 2 dresses were used as inspiration for exclusive designs seen throughout the new boutique. The first inspiration came from the dress worn by Grace Kelly in the by Alfred Hitchcock’s “To Catch a Thief". This design can be seen in the exclusive carpet pattern and the gold leaves on the walls. The 2nd dress design used is the “plissé soleil" pattern which inspired the graphic patterns of the furniture and the precious room wall screens.

Anne Fontaine invites you to immerse yourself in the unique design of the new flagship boutique which celebrates the Parisian heritage of the brand.

The second room, "The White Room" - is designed as an homage to the brand’s white shirt. This room is designed with an original circular oak wood folding screen at the center of the room – The rooms fluid shape brings an aerial and poetic feeling.

The third room; the largest of the store gives visibility to the accessories & shoes collection of the brand. Designed with two sitting areas designed with furniture with an organic spirit. The polished mirrors in the alcoves feature a “plissé" effect which gives the illusion of magic light.

The fourth room; The Precious Room focuses on the brand’s prestigious La Precieuses Collection – this room is designed in a futurist polished mirror designed to void the visitor’s sense of time and direction. This room also has a VIP fitting room which is found behind a hidden mirror door.

True to the brands ingenuity and dedication to the classic design – 2 dresses were used as inspiration for exclusive designs seen throughout the new boutique. The first inspiration came from the dress worn by Grace Kelly in the by Alfred Hitchcock’s “To Catch a Thief". This design can be seen in the exclusive carpet pattern and the gold leaves on the walls. The 2nd dress design used is the “plissé soleil" pattern which inspired the graphic patterns of the furniture and the precious room wall screens.

Anne Fontaine invites you to immerse yourself in the unique design of the new flagship boutique which celebrates the Parisian heritage of the brand.

Anne Fontaine
Anne Fontaine

“I had a vision to create a store, that allowed my clients to be transcended into my universe. At the George V store, I wanted my customer to be free to allow herself to indulge in this chic feminine world. I imagined a white room paradise for my signature shirt, an extravagant room dedicated for my Precious collection, and the collars to hang on the wall as art. The Casual and Essential pieces are displayed in the most effortlessly chic way, I intended each part of my collection at George V to have its special place. I invite you to come and explore this insight into the AF world so we can enjoy this dream together.”

-ANNE FONTAINE

“I had a vision to create a store, that allowed my clients to be transcended into my universe. At the George V store, I wanted my customer to be free to allow herself to indulge in this chic feminine world. I imagined a white room paradise for my signature shirt, an extravagant room dedicated for my Precious collection, and the collars to hang on the wall as art. The Casual and Essential pieces are displayed in the most effortlessly chic way, I intended each part of my collection at George V to have its special place. I invite you to come and explore this insight into the AF world so we can enjoy this dream together.”